Water pollution near top of America’s fears

Water pollution near top of America's fears A May 2017 poll found that water pollution, air pollution, and climate change rank high on Americans' list of top fears. Concern about environmental problems was much higher than during the 2016 survey, and the spike in worry was likely due to the intervening election. The Chapman University [...]

Stanford study probes psychological resistance to recycled water

Stanford study probes psychological resistance to recycled water Stanford researchers have found that Californians' views on recycled water depend heavily on how that water is eventually used. The study, which appeared in the August 2017 issue of Water and Environment Journal, revealed that psychological resistance to using treated effluent can be reduced, to some extent, [...]

By |October 17th, 2017|California, Communications, Recycled water|0 Comments

Measuring the yuck factor: recycled water and public opinion

Measuring the yuck factor: recycled water and public opinion Some people call it "purified water." Others deride the process of turning wastewater into potable supplies as "toilet to tap." Whatever you call it, recycling sewage into drinking water is something we're likely to see more of as communities look for new sources to support growing [...]

By |July 25th, 2017|California, Communications, Drought, Quality, Supply|0 Comments

Nearly half of Americans are “water savvy conservationists”

Nearly half of Americans are "water savvy conservationists" Researchers at the University of Florida have classified Americans into three buckets, so to speak, when it comes to outdoor water conservation. In bucket number one are the "water savvy conservationists" who are most likely to be miserly in their outdoor irrigation. They adopt practices such as [...]

By |June 14th, 2017|Communications, Conservation, United States|0 Comments

Q&A with pollster Dave Metz

Q&A: my interview with pollster Dave Metz Pollster Dave Metz Dave Metz is one of the nation’s leading experts on public opinion related to water and other natural resource issues. Metz, a partner at Fairbank, Maslin, Maullin, Metz & Associates, has provided opinion research and strategic guidance to hundreds of non-profits, government agencies, [...]