Presentation: Insights on Customer Attitudes Toward Water

Presentation: Insights on Customer Attitudes Toward Water I recently delivered a presentation on water-related public opinion to the annual meeting of the California Water Association in Monterey. Feel free to use slides from this PowerPoint deck in your work. Here's an embed from SlideShare, where you can also view, download, and share the presentation: [...]

New PPIC poll finds less concern over California’s water supply

New PPIC water poll finds less concern over state's supply A new poll from the Public Policy Institute of California has found that Californians' concerns about their water supply have decreased since wetter weather has returned to the state. Nevertheless, many Californians remain worried about their water and plenty still want to see local governments [...]

Measuring the yuck factor: recycled water and public opinion

Measuring the yuck factor: recycled water and public opinion Some people call it "purified water." Others deride the process of turning wastewater into potable supplies as "toilet to tap." Whatever you call it, recycling sewage into drinking water is something we're likely to see more of as communities look for new sources to support growing [...]

By |July 25th, 2017|California, Communications, Drought, Quality, Supply|0 Comments

6 things I learned by studying public opinion on water

6 things I learned by studying public opinion on water Over the past six months, I’ve been working at the intersection of two professional passions: water and public opinion. With support from the Water Funder Initiative, a collaborate effort by foundations to make our water systems more sustainable, I’ve been analyzing what we know about [...]

Polling showed strong support for California’s Sustainable Groundwater Management Act

Polling in advance of California's new groundwater law A California groundwater poll released in the midst of severe drought found strong support for better management of the state's aquifers. In July 2014, the Water Foundation hired two pollsters—Public Opinion Strategies and Fairbank, Maslin, Maullin, Metz & Associates—to analyze public opinion on the issue as part of the [...]