Stanford study probes psychological resistance to recycled water

Stanford study probes psychological resistance to recycled water Stanford researchers have found that Californians' views on recycled water depend heavily on how that water is eventually used. The study, which appeared in the August 2017 issue of Water and Environment Journal, revealed that psychological resistance to using treated effluent can be reduced, to some extent, [...]

By |October 17th, 2017|California, Communications, Recycled water|0 Comments

Measuring the yuck factor: recycled water and public opinion

Measuring the yuck factor: recycled water and public opinion Some people call it "purified water." Others deride the process of turning wastewater into potable supplies as "toilet to tap." Whatever you call it, recycling sewage into drinking water is something we're likely to see more of as communities look for new sources to support growing [...]

By |July 25th, 2017|California, Communications, Drought, Quality, Supply|0 Comments

Q&A with pollster Dave Metz

Q&A: my interview with pollster Dave Metz Pollster Dave Metz Dave Metz is one of the nation’s leading experts on public opinion related to water and other natural resource issues. Metz, a partner at Fairbank, Maslin, Maullin, Metz & Associates, has provided opinion research and strategic guidance to hundreds of non-profits, government agencies, [...]