Presentation: Insights on Customer Attitudes Toward Water

Presentation: Insights on Customer Attitudes Toward Water I recently delivered a presentation on water-related public opinion to the annual meeting of the California Water Association in Monterey. Feel free to use slides from this PowerPoint deck in your work. Here's an embed from SlideShare, where you can also view, download, and share the presentation: [...]

Stanford study probes psychological resistance to recycled water

Stanford study probes psychological resistance to recycled water Stanford researchers have found that Californians' views on recycled water depend heavily on how that water is eventually used. The study, which appeared in the August 2017 issue of Water and Environment Journal, revealed that psychological resistance to using treated effluent can be reduced, to some extent, [...]

By |October 17th, 2017|California, Communications, Recycled water|0 Comments

Measuring the yuck factor: recycled water and public opinion

Measuring the yuck factor: recycled water and public opinion Some people call it "purified water." Others deride the process of turning wastewater into potable supplies as "toilet to tap." Whatever you call it, recycling sewage into drinking water is something we're likely to see more of as communities look for new sources to support growing [...]

By |July 25th, 2017|California, Communications, Drought, Quality, Supply|0 Comments