Presentation: Insights on Customer Attitudes Toward Water I recently delivered a presentation on water-related public opinion to the annual meeting of the California Water Association in Monterey. Feel free to use slides from this PowerPoint deck in your work. Here's an embed from SlideShare, where you can also view, download, and share the presentation: Insights on [...]
Stanford study probes psychological resistance to recycled water Stanford researchers have found that Californians' views on recycled water depend heavily on how that water is eventually used. The study, which appeared in the August 2017 issue of Water and Environment Journal, revealed that psychological resistance to using treated effluent can be reduced, to some extent, [...]
New PPIC water poll finds less concern over state's supply A new poll from the Public Policy Institute of California has found that Californians' concerns about their water supply have decreased since wetter weather has returned to the state. Nevertheless, many Californians remain worried about their water and plenty still want to see local governments [...]
Measuring the yuck factor: recycled water and public opinion Some people call it "purified water." Others deride the process of turning wastewater into potable supplies as "toilet to tap." Whatever you call it, recycling sewage into drinking water is something we're likely to see more of as communities look for new sources to support growing [...]
Do the right thing: water conservation as civic duty When I looked through the results of the San Diego County Water Authority's polling, one finding that jumped out was how many residents see saving water as a civic duty. The slide below (see our gallery for other images) shows that in 2014 and 2015, more than [...]
USC-LA Times poll: Californians spread blame around for water woes A fall 2015 poll by USC and the Los Angeles Times found that 35% of state residents felt the drought was having a “major impact” on their family, while half said it was having a “minor impact." The poll also asked Californians about the roots [...]
What San Diego residents think about water Although it only covers one part of one state, the San Diego County Water Authority’s polling on water issues is very detailed and has been publicly reported for most years since 2003. The utility’s surveys include questions on cost, quality, drought responses, personal conservation actions, treated effluent, and more. It [...]
Californians troubled by water and drought The Public Policy Institute of California regularly polls state residents and sometimes asks them about water issues. Although some questions have only been asked periodically, the PPIC poll results show persistent high levels of concern over the state’s water supply. California's record drought vaulted water issues to the top of the state’s political agenda [...]
